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Right Time Right PlaceWe’re waiting for a lift in the ground floor foyer. We step in. You’re going to the 5th floor. You ask “What do 442 Design do?” I’ve got 20 seconds “442 Design is an award winning design consultancy based in Edinburgh. Our focus is using our design skills to help make your business better, to make it more impactful, approachable and profitable. We design interiors, graphics and digital with a full concept to completion service. We are tactical, mobile, straight talking and very affordable. We have an excellent range of happy clients with proven results - and we’d love to work with you.” Bing 5th Floor. See you soon |
Bar & LeisureClient:Edinburgh ZooProject:Jungle Food CourtThe BriefRefurbish the underperforming restaurants at Edinburgh Zoo to maximise return and enhance the overall visitor experience. Introduce new food and snack bar offers. Create distinct branding with appeal to family market. The ApproachWe created a distinct but related identity for each of the restaurants and renamed both outlets to emphasise change of management. The Grasslands restaurant is a higher end hot food offer with coffee bar zones. Bright pastel colours and bleached timbers create a relaxed and calm atmosphere bold animal graphics and elegant insect details bring a smile and relate to the overall zoo experience. The Jungle Food Court is bright, engaging and positioned as a faster food offer. Bold colour and large format graphic details support increased covers and seating areas. A new ice cream and coffee service hatch maximises passing trade and additional spend. Light hearted design details acknowledge the location and outsized lightshades and interior landscaping help fill the space and give the sense of jungle scale. The ResultThe Compass run restaurants at Edinburgh Zoo are performing well ahead of target and have greatly enhanced the overall visitor experience at the zoo. |